People's lives are changing. Stuff happens everyday.
Businesses need to pay attention.
Impressions don’t buy. Clicks don’t buy. People buy when you have their attention.
Marketing and sales automation alone do not win the coveted attention of customers, nor do they embrace persistent change to create meaningful sustainable customer relationships.
If companies want to succeed in today’s competitive environment, they need to answer the who, what, where, when, WHY and HOW in a timely matter.
Business needs to close the loop on the customer journey that puts the customer first and always. Those that do will gain and sustain the customer attention.